Hearts sank when a 'Donut' shop emerged from a hole in the wall on Portobello Road a few weeks ago.
It opened a week or so ago and far from being a 'Crispy Creme' emporium of american excess it sells made on the premises fresh donuts ranging from plain little things with a sprinkle of sugar which cause no fear of the onset of obesity to concoctions to make a child drool (the Nutella donut is the boys favourite) including a banoffi variety.
This is not a place to frequent daily but it is certainly the place for the kids Friday afternoon treat.
I bought a banoffi donut in order to review it. sadly it vanished before it could be photographed.
The place is run by happy, friendly people and Judging by the business they are doing is here to stay.
254 Portobello Rd, London W11