Provenance won the New Butcher of the year award and quite rightly so. They sell very, very good meat, they are pleasant, patient and informative people. Good news.
A number of people I have talked to have complained about the price of their meat. they should consider a couple of facts:
Half a kilo of Wagyu flatiron steak will cost them about £14.00. That is enough to feed four people at (I'll do the maths for you) £3.50 a head. We eat far too large portions of indifferent meat in this country and would do well to go for smaller quantities of better produce. The complainers will happily spend £8.00 on an indifferent burger from a stall yet moan about spending less than half the amount on excellent beef.
Flatiron steak is not a well known cut of meat in this country, it is, as its name suggests a flat piece of steak. It needs fast hot cooking before being sliced. It is, when served this way, incredibly tasty and perfectly tender. If you like steak well done then stop reading and go and buy a burger!
Provenance sell very good burgers too, which, if you so desire you can incinerate.
Their black pudding (We like the triangular one) is proper black pudding, not the pastiche sold by supermarkets. Enough for 4 people to have a slice costs £1.00, the same price as a bag of haribo jellies, How is that expensive.
Last Christmas, instead of the usual insipid turkey or overpriced goose we had a large chicken from Provenance. It was agreed by all that it was the best Christmas lunch ever eaten. It cost £17.00, how much was your Tesco, shed reared turkey that you had to overcook then smear in cranberry jam in order to introduce any kind of flavour?
You could always go to the popcorn shop round the corner where their stuff works out at over £85.00 per kilo.
So... Instead of complaining about the cost of quality they should be thinking about changing their dietary habits and minds. After all, minds are like bowels, better when frequently opened!
| Provenance. 33 Kensington Park Road, London W11 2EU |
